Most AI tools write about your properties without ever looking at them. They guess. The output sounds like every other vacation rental on the internet.
Aria works differently. It reads your business before it writes a single word.
What Aria reads
Every time Aria builds something, it reads four signals about your business:
Your portfolio — every property, every amenity, every room
Your reviews — how guests describe their stays, who books, what they love
Live search market intelligence — what travelers in your markets are searching for, where the demand is, where the gaps are, what AI search engines are surfacing
Your brand vision — the positioning, voice, and audience focus you bring to the table
The result is the Sightline Report — a 15-minute strategic playbook that tells you where your strongest market opportunities are and how to structure your site to capture them.
Then Aria builds the pages.
What Aria does for you
There are two capabilities you will use directly:
1. The AI Website Builder
A chat panel inside the site editor. Tell Aria what you want, in plain English:
"Add a hero section with our lake property in the morning light"
"Build a landing page for families traveling to our Gulf Coast properties"
"Make the call to action button match our brand teal"
"Write property descriptions for the three new units we just added"
Aria pulls the right properties, writes copy that speaks to what those guests actually worry about, generates imagery showing the spaces in the right light, and structures the page for the AI-search queries those guests run. Every word is anchored to what is actually true about your portfolio.
No HTML. No drag and drop. No agency.
2. The Sightline Report
The strategic playbook Aria generates from those four signals. It comes back in three sections:
Strategic Brief — your positioning statement, ideal-guest personas, voice attributes, value props (and the evidence behind each one)
Market Landscape — your competitive set, the keywords travelers actually search for, what AI search engines are surfacing in your markets
Site Recommendations — homepage structure, property page templates, blog topics, SEO strategy, what to put on the site to win the markets you can win
The Sightline Report is what Aria reads from when it writes your site. It is also a strategic document you can act on directly — share it with your team, brief your marketing person, hand it to your photographer.
You can generate one from your dashboard. If you don't see the option there, reach out to your CraftedStays contact — we are staging the rollout and may not have flipped it on for your account yet.
Why this matters
Travelers used to start their search on Google. They saw ten options on page one and a long tail behind them. The behavior has changed. They are starting on ChatGPT, Perplexity, Gemini, and Google AI Overviews now. The answer comes back as a short list. Five options, maybe seven.
There is no Page 2.
This is the next wave of SEO, and most operators have not figured out how to show up in it yet. Aria is how you do.
Get discovered. Convert the right guests.
What you need to know before you start
You need to be on a v4 template. Aria works inside the newer template family. If you are an existing CraftedStays customer, we are currently migrating all sites to our latest v4 templates and will notify you once yours is ready. If you are a new customer, the templates available in your dashboard are already on v4 and no migration is required.
Aria edits, you save. Every change Aria makes happens in an unsaved working copy of your site. Nothing goes live until you save in the editor.
You stay in control. Small changes like colors and copy tweaks apply right away (you can undo any of them). Larger structural changes like adding a new page or section show up as a preview that you click Apply or Discard on.
Aria does not publish, change DNS, or touch your booking engine. It works inside the site editor only.
Where to go from here
Ready to try it? Open your site editor and look for the Aria panel on the left.
Want the walkthrough? Read How Aria builds your site for step-by-step prompting and review patterns.
Curious about the Sightline Report? Read Your Sightline Report for what's inside and how to use it.
Want to get better at prompting Aria? A deeper guide on prompting patterns is on the way.
If anything is unclear or something does not work the way this article describes, reply to your CraftedStays onboarding thread or message us in Intercom. We read every one.