Aria lives in the site editor as a chat panel. You talk to it the way you would brief a teammate: tell it what you want, in plain English, and it builds.
This article walks through how to use it.
Where to find Aria
Open any site in your CraftedStays editor. Aria is the panel on the left. If you don't see it, your site may still be on an older template — reach out to your CraftedStays contact about upgrading to v4.
How a typical session goes
You type a request. Aria does one of three things:
What Aria does | When this happens | What you see |
Replies in chat | You asked a question, or asked for guidance | A written reply, no site change |
Applies a change immediately | The change is small and safe (colors, typography, copy on an existing section) | The change shows up on the page right away. You can undo it. |
Shows a pending change | The change is structural (new page, new section, removing content) | A preview appears. You click Apply to keep it or Discard to throw it away. |
You can stack requests. After Aria builds something, just keep going: "Now add a testimonials section under that hero."
Examples that work
Brand and design:
"Change the primary button color to our brand teal."
"Make the headings slightly larger."
"Swap to a serif font for the hero headline."
Adding pages and sections:
"Add a hero section with our lake property in morning light."
"Build a landing page for families traveling to our Gulf Coast properties."
"Add a homeowner recruitment hub linked from the footer."
Writing copy:
"Write property descriptions for the three new units we just added."
"Rewrite the homepage hero to lead with what makes our Big Sky properties different."
"Generate a 6-question FAQ for the booking page."
Imagery:
"Generate images for the gallery showing the kitchen at golden hour."
"Regenerate the hero image — softer, less dramatic."
What makes Aria better at your job
Be specific about who the page is for. "Build a landing page for ski-trip groups booking December weekends" gives Aria a clearer target than "build a landing page."Name the properties or markets. Aria reads your portfolio, so if you say "our Gulf Coast properties" it knows which ones to pull and what to say about them. Tell Aria what you don't want. "Skip the standard amenity list — lead with the kitchen story instead."Iterate. If the first draft isn't right, tell Aria what to change. "Less luxury voice, more lived-in and family-friendly."
Reviewing what Aria builds
For small changes, the edit just happens. If you don't like it, hit undo.
For structural changes, Aria shows you a preview before anything is saved. Read it carefully. If you want it, click Apply. If not, Discard and tell Aria what to do differently.
Once you are happy, save in the editor like you normally would. Aria edits an unsaved working copy. Nothing goes live until you save.
What Aria can't do (yet)
Aria doesn't publish your site or change your domain. That is still a manual step.
Aria doesn't touch your booking engine, pricing, or PMS sync. It only works inside the site editor.
Aria works on v4 templates only. If your site is on an older template, talk to your CraftedStays contact about upgrading.
Very complex multi-step requests may get truncated. If you ask Aria to build five pages in one prompt, it may only get partway through. Break the work into smaller asks.
Aria is brand-aware but not psychic. It reads your portfolio, reviews, and (if you have one) your Sightline Report. If you have a brand reason that isn't visible in any of those, tell Aria about it in the prompt.
When Aria is grounded by a Sightline Report
If your account has a Sightline Report, Aria reads from it on every relevant prompt. That means the copy Aria writes is anchored to your real positioning, your real voice attributes, your real value props, and the keywords that actually matter in your markets.
If you don't have a Sightline Report yet, Aria still works — it just leans more on portfolio data and less on positioning strategy. You can generate one from your dashboard. (See Your Sightline Report.) If you don't see the option there, reach out — we are staging the rollout and may not have it flipped on for your account yet.
If something goes wrong
The change wasn't what you asked for. Before asking Aria to make any changes, save your site first. That way, if the result isn't what you expected, you can exit the editor and discard the changes to return to your last saved version.
Aria seems stuck or stopped partway. Send a new message asking it to continue or break the request into smaller steps.
You hit an error. Reply to your CraftedStays onboarding thread or message us in Intercom. We will look at the session and follow up.
We are watching every Aria session in the first weeks of launch. If something feels off, tell us — we will fix it fast.