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Setting Up Tracking: Google Analytics, Meta Pixel, and More

Guide to integrating tracking tools like Google Analytics, Meta Pixel, and other analytics services.

Written by Gil Chan

Overview

Add tracking scripts to your CraftedStays site to understand your visitors, track conversions, and optimize your marketing.

Google Analytics 4 (GA4)

CraftedStays has a built-in GA4 integration that connects your property and ensures booking-flow events fire correctly into your own GA4 account.

Step 1: Get Your Measurement ID

  1. Go to analytics.google.com

  2. Select your property (or create a new one)

  3. Go to Admin > Data Streams > Web

  4. Copy your Measurement ID -- it starts with G-

Step 2: Add It in CraftedStays

  1. Go to your CraftedStays dashboard

  2. Navigate to Site > Analytics
    ​

  3. Click Configure Analytics
    ​

  4. Paste your Measurement ID into the Google Analytics 4 field

  5. Save your changes

That's it. CraftedStays will handle the script injection and event tracking automatically.

Google Analytics (GA4)

Getting Your Tracking Code

  1. Go to analytics.google.com

  2. Create or select your property

  3. Go to Admin > Data Streams > Web

  4. Copy the Measurement ID (starts with G-)

  5. Get the full script from Tagging Instructions > Add new on-page tag > Install Manually

Adding to CraftedStays

Paste in Custom JavaScript (In Head Section):

`html `Replace G-XXXXXXXXXX with your Measurement ID.

Google Tag Manager

For more complex tracking setups, use Google Tag Manager:


Getting Your Container Code

  1. Go to tagmanager.google.com

  2. Create or select your container

  3. Copy the container code (GTM-XXXXXX)

Adding to CraftedStays

Paste in Custom JavaScript (In Head Section):`html `Replace GTM-XXXXXX with your container ID.

Meta (Facebook) Pixel

Getting Your Pixel Code

  1. Go to Facebook Events Manager

  2. Select or create your Pixel

  3. Click Settings > Install Code Manually

  4. Copy the Pixel base code

Adding to CraftedStays

Paste in Custom JavaScript (In Head Section):`html `Replace YOUR_PIXEL_ID with your pixel ID.

Property-Specific Tracking

To track views of specific properties:


Using URL Filtering

  1. Set up your tracking normally

  2. In Google Analytics, create segments or filters by URL

  3. Property URLs follow pattern:

/property/property-slug`

Using Custom Events (Advanced)

With Google Tag Manager, you can fire events based on:

  • Page URL contains "property"

  • Specific property page visits

  • Button clicks

Conversion Tracking Limitations

Important: CraftedStays doesn't have a dedicated booking confirmation page.

When a guest books:

  1. They click "Book Now" on your site

  2. They're redirected to your PMS (OwnerRez, Hospitable, etc.)

  3. Booking completes on the PMS

This means:

  • You can track "Book Now" button clicks

  • You cannot directly track completed bookings with standard pixel setup

  • For full conversion tracking, integrate tracking in your PMS if supported

Testing Your Tracking

Google Analytics

  1. Go to Analytics > Real-time

  2. Visit your site in another browser

  3. You should see yourself as an active user

Meta Pixel

  1. Install Facebook Pixel Helper extension

  2. Visit your site

  3. Extension should show pixel firing

Google Tag Manager

  1. Use Preview mode in GTM

  2. Visit your site

  3. See which tags fired

Troubleshooting

Tracking not working

  1. Verify code was saved correctly

  2. Check for JavaScript errors (browser console)

  3. Make sure code is in the right location (head vs body)

  4. Clear cache and test in incognito

Double-counting pageviews

  1. Check you don't have duplicate tracking codes

  2. One in template settings, one elsewhere

Need booking conversions

Contact your PMS about conversion tracking options, or use:

  • Thank you page tracking in PMS (if supported)

  • UTM parameters to track source in PMS

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